{"id":3573,"date":"2021-06-28T10:38:12","date_gmt":"2021-06-28T06:08:12","guid":{"rendered":"https:\/\/blog.payping.ir\/?p=3573"},"modified":"2023-10-28T09:34:33","modified_gmt":"2023-10-28T06:04:33","slug":"buyers-journey","status":"publish","type":"post","link":"https:\/\/payping.ir\/blog\/buyers-journey\/","title":{"rendered":"\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"\r\n<p>\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0645\u0631 \u062e\u0631\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u062f\u0631 \u0646\u06af\u0627\u0647 \u0627\u0648\u0644 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u062f\u061b \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u06cc\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc 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\u062f\u0631 \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u062f\u06cc\u06af\u0631\u060c \u0622\u0633\u0627\u0646 \u0634\u0648\u062f.<\/p>\r\n<h3>1- \u0627\u06cc\u062c\u0627\u062f \u0622\u06af\u0627\u0647\u06cc \u0648 \u0639\u0644\u0627\u0642\u0647 (Awareness)<\/h3>\r\n<p>\u0645\u0631\u062d\u0644\u0647 \u0627\u0648\u0644 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u06cc\u062c\u0627\u062f \u0622\u06af\u0627\u0647\u06cc \u0646\u0627\u0645 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0627\u0635\u0637\u0644\u0627\u062d\u0627 \u0627\u0632 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srcset=\"https:\/\/payping.ir\/blog\/wp-content\/uploads\/2021\/06\/\u0645\u0631\u062d\u0644\u0647-\u0622\u06af\u0627\u0647\u06cc-\u0627\u0632-\u0633\u0641\u0631-\u0645\u0634\u062a\u0631\u06cc-1024x640.jpg 1024w, https:\/\/payping.ir\/blog\/wp-content\/uploads\/2021\/06\/\u0645\u0631\u062d\u0644\u0647-\u0622\u06af\u0627\u0647\u06cc-\u0627\u0632-\u0633\u0641\u0631-\u0645\u0634\u062a\u0631\u06cc-300x188.jpg 300w, https:\/\/payping.ir\/blog\/wp-content\/uploads\/2021\/06\/\u0645\u0631\u062d\u0644\u0647-\u0622\u06af\u0627\u0647\u06cc-\u0627\u0632-\u0633\u0641\u0631-\u0645\u0634\u062a\u0631\u06cc-768x480.jpg 768w, https:\/\/payping.ir\/blog\/wp-content\/uploads\/2021\/06\/\u0645\u0631\u062d\u0644\u0647-\u0622\u06af\u0627\u0647\u06cc-\u0627\u0632-\u0633\u0641\u0631-\u0645\u0634\u062a\u0631\u06cc-1536x960.jpg 1536w, https:\/\/payping.ir\/blog\/wp-content\/uploads\/2021\/06\/\u0645\u0631\u062d\u0644\u0647-\u0622\u06af\u0627\u0647\u06cc-\u0627\u0632-\u0633\u0641\u0631-\u0645\u0634\u062a\u0631\u06cc-2048x1280.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h3>2- \u062a\u0648\u062c\u0647 (Consideration)<\/h3>\r\n<p>\u062f\u0648\u0645\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0647 \u0645\u0631\u062d\u0644\u0647 \u067e\u06cc\u0634 \u0627\u0632 \u0641\u0631\u0648\u0634 \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc \u0634\u0648\u062f\u060c \u062a\u0648\u062c\u0647 \u0646\u0627\u0645 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0634\u0645\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0632 \u0628\u0631\u0646\u062f \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0622\u06af\u0627\u0647 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u0648 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\u062f\u06cc\u06af\u0631)\u060c \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0645\u0631\u0627\u062d\u0644\u060c \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u062f.<\/li>\r\n<li>\u0627\u0646\u06af\u06cc\u0632\u0647 \u0647\u0627: \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062d\u0631\u06a9\u062a \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f \u062a\u0634\u0648\u06cc\u0642 \u0645\u06cc \u06a9\u0646\u062f \u06cc\u0627 \u0627\u0632 \u0622\u0646 \u0628\u0627\u0632 \u0645\u06cc \u062f\u0627\u0631\u062f\u061f \u0686\u0647 \u0646\u0648\u0639 \u0627\u062d\u0633\u0627\u0633\u0627\u062a\u06cc \u0631\u0627 \u062f\u0631 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0645\u0631\u0627\u062d\u0644 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc \u06a9\u0646\u0646\u062f\u061f<\/li>\r\n<li>\u067e\u0631\u0633\u0634 \u0647\u0627: \u062f\u0631 \u0686\u0647 \u0645\u0631\u0627\u062d\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u067e\u0631\u0633\u0634 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u0634\u0648\u062f\u061f \u0622\u06cc\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u067e\u0627\u0633\u062e \u067e\u0631\u0633\u0634 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc \u06a9\u0646\u0646\u062f\u061f \u0622\u06cc\u0627 \u0627\u06cc\u0646 \u067e\u0631\u0633\u0634 \u0647\u0627 \u0648 \u0634\u06a9 \u0648 \u062a\u0631\u062f\u06cc\u062f\u0647\u0627\u06cc \u0622\u0646 \u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627\u0639\u062b \u0634\u0648\u0646\u062f \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062f\u0633\u062a \u0628\u06a9\u0634\u062f \u0648 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062c\u062f\u06cc\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f\u061f<\/li>\r\n<li>\u0645\u0648\u0627\u0646\u0639: \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0633\u0641\u0631\u060c \u0628\u0627 \u0686\u0647 \u0646\u0648\u0639 \u0645\u0648\u0627\u0646\u0639\u06cc \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc \u0634\u0648\u0646\u062f\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u0628\u0647 \u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u0645\u0634\u062a\u0631\u06cc \u0645\u0633\u06cc\u0631 \u0633\u0641\u0631 \u062e\u0648\u062f \u0631\u0627 \u0631\u0647\u0627 \u06a9\u0646\u062f \u0648 \u0628\u0647 \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u0633\u0641\u0631 \u062f\u06cc\u06af\u0631 \u0628\u067e\u06cc\u0648\u0646\u062f\u062f\u060c \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f.<\/li>\r\n<\/ul>\r\n<h2>\u0633\u062e\u0646 \u0646\u0647\u0627\u06cc\u06cc<\/h2>\r\n<p><a href=\"https:\/\/payping.ir\/blog\/buyers-journey\/\">\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a> \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u062a\u0645\u0627\u0645 \u0645\u0631\u0627\u062d\u0644\u060c \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0648 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0637\u0648\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u062a\u062c\u0631\u0628\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u062a\u0631\u0633\u06cc\u0645 \u0627\u06cc\u0646 \u0646\u0642\u0634\u0647 \u06a9\u0645\u06a9 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0628\u0632\u0631\u06af \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f.<\/p>\r\n<p>\u0627\u0641\u0631\u0627\u062f \u0635\u0631\u0641 \u0646\u0638\u0631 \u0627\u0632 \u062f\u0627\u0634\u062a\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u06cc\u0627 \u06a9\u0648\u0686\u06a9\u060c \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627\u0632\u062f\u0647\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0634\u062f\u062a \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u0646\u062f \u0648 \u0628\u06cc\u0646\u0634 \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0627\u0632 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f.<\/p>\r\n<p><a href=\"https:\/\/transformation.ai\/customer-journey-definition\/\">https:\/\/transformation.ai\/customer-journey-definition\/<\/a><\/p>\r\n<p><a href=\"https:\/\/www.surveymonkey.com\/curiosity\/map-customer-journey-keep-customers-happy\/\">https:\/\/www.surveymonkey.com\/curiosity\/map-customer-journey-keep-customers-happy\/<\/a><\/p>\r\n<p><a href=\"https:\/\/www.salesforce.com\/uk\/blog\/2016\/03\/customer-journey-mapping-explained.html\">https:\/\/www.salesforce.com\/uk\/blog\/2016\/03\/customer-journey-mapping-explained.html<\/a><\/p>\r\n<p><a href=\"https:\/\/www.commbox.io\/the-5-phases-of-the-customer-journey-when-onboarding-a-guide\/\">https:\/\/www.commbox.io\/the-5-phases-of-the-customer-journey-when-onboarding-a-guide\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":3583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-3573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0686\u06cc\u0633\u062a\u061f \u062a\u0648\u0636\u06cc\u062d \u0648 \u0622\u0645\u0648\u0632\u0634 \u0645\u0631\u0627\u062d\u0644 \u062a\u0631\u0633\u06cc\u0645 \u0627\u0635\u0648\u0644\u06cc \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 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\u0648 \u0622\u0645\u0648\u0632\u0634 \u0645\u0631\u0627\u062d\u0644 \u062a\u0631\u0633\u06cc\u0645 \u0627\u0635\u0648\u0644\u06cc \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\" \/>\n<meta property=\"og:description\" content=\"\u0633\u0641\u0631\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0637\u0648\u0644 \u062e\u0631\u06cc\u062f \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u0634\u0645\u0627 \u0637\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f \u0648 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0648 \u062f\u0631\u0622\u0645\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payping.ir\/blog\/buyers-journey\/\" \/>\n<meta property=\"og:site_name\" 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content=\"@payping_ir\" \/>\n<meta name=\"twitter:site\" content=\"@payping_ir\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/payping.ir\/blog\/buyers-journey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/payping.ir\/blog\/buyers-journey\/\"},\"author\":{\"name\":\"\u062a\u06cc\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u067e\u06cc\u200c\u067e\u06cc\u0646\u06af\",\"@id\":\"https:\/\/payping.ir\/blog\/#\/schema\/person\/2b03dc69423fe69a32b21c55b1ab38da\"},\"headline\":\"\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc 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